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Inventi Impact - Business Research & Reviews

Articles

  • Inventi:mbr/18480/16
    THE RISE AND FALL OF DALDA
    Venkatesh Ganapathy

    This case study details the rise and fall of a popular brand of vanaspati in India called as Dalda. The brand was so popular that Dalda became synonymous with manufactured ghee. But over the last few years, rising concerns about the deleterious health effects of hydrogenated fat/ vanaspati has dented the market for Dalda. When Dalda launched refined vegetable oils, it could not make a sufficient dent in the market because of the image of Dalda as a product that was not good for health. This case documents the lessons that can be learnt from the experience of this brand,

    How to Cite this Article
    Venkatesh Ganapathy. The Rise and Fall of Dalda. Inventi Impact: Business Research & Reviews, 2016(2):133-135, 2016.
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