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Inventi Impact - Retailing & Consumer Services

Articles

  • Inventi:mrc/17164/15
    CHANGING DOMESTIC SEAFOOD RETAILING TRENDS IN INDIA
    Sam Siril Nicholas S, Maheswaran M L, Gunalan B*

    Domestic seafood market in India has failed to evolve over the years to the present day expectations of the consumers. Today, consumers in India are ready to pay for better quality due to better growth in India economy but fail to get the quality they deserve. ‘Large supermarkets’ have not succeeded seafood sales, currently new format of ‘improved traditional seafood stall’ is getting better acceptance by the masses. The study highlights the reason for the failure ‘super market’ and success of the ‘Improved traditional seafood stall’.

    How to Cite this Article
    Sam Siril Nicholas S, Maheswaran M L, Gunalan B. Changing Domestic Seafood Retailing Trends in India. Inventi Impact: Retailing & Consumer Services, 2016(1):1-4, 2016.
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