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Inventi Impact - Retailing & Consumer Services

Articles

  • Inventi:mrc/107/14
    THE IMPACT OF ETHIC TOWARDS MACEDONIAN CONSUMERS
    Argjina Karemani, Selvije Thaci, Rametulla Ferati, Yzeiri Baftijari

    In this paper the implementation of the Ethic of products and services that exists in the Republic of Macedonia iz analyzed. Therefore, the research conducted in this paper shows the products and services which are been offered in Macedonia and how they manage to adhere to standards based on theoretical and empirical research. It is emphasized the need for companies to focus on issues related to ethics and the application of this process to enterprises in the Republic of Macedonia (specifically Pollog Region). To analyze this effect, it is necessary to use the method of surveying with customers in the Republic of Macedonia. The analysis was based on 50 customers on Pollog Region, which clearly ilustrates how ethical are products and services of these companies and how consumers fail to distinguish between ethical and unethical products. However, with data processing, is concluded that consumers have a relatively good knowledge on ethical products and services; hence, products and services that the customers consume in this region are much less and are based on ethical standards.

    How to Cite this Article
    CC Compliant Citation: Argjina Karemani, Selvije Thaci, Rametulla Ferati, Yzeiri Baftijari, The Impact of Ethic Towards Macedonian Consumers, European Scientific Journal April 2014 edition vol.10, No.10.
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