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Inventi Rapid - Business Research & Reviews

Articles

  • Inventi:mbr/22623/17
    THE IMPACT OF INSURED SATISFACTION ON INCREASING SALES IN INSURANCE AGENCY
    Masoud Zavaree*

    The study aimed at assessing the effect of insured satisfaction on increasing sales. The study was mainly looking at quality services of “zavaree agency” of “razi insurance company”. From the study researcher identifies that most of respondents are educated and also the insured are satisfied. They are aware of insurance service. Some of respondents tell us that they receive short message, calls and letter from insurer on their birthdays and they said this insurance agency has friendly behavior with them. At last between 3 hypothesis of this research all of them was supported. And researcher indicated that the relationship between insured and insurer was friendly, insured were satisfied with the service they get from their insurer and also there was a strong relationship (r>0.90) between insurer satisfaction and increasing sales.

    How to Cite this Article
    Masoud Zavaree. The Impact of Insured Satisfaction on Increasing Sales in Insurance Agency. Inventi Rapid: Business Research & Reviews, 2017(3):1-3, 2017
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