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Inventi Rapid - Retailing & Consumer Services

Articles

  • Inventi:mrc/24874/18
    IMPACT OF ADVERTISEMENT ON BUYING BEHAVIORS OF THE CONSUMERS: STUDY OF CONFECTIONERY INDUSTRY
    Abhijeet Gupta*, P L Patidar

    There is profusion of confectionery products available in the market. Advertising is the means by which goods and services are promoted to the people. The researches have been conducted on some people to check the influence of advertisement to build the perceptions. But as a result advertisements are helpful in creating awareness among the people, but failed to build strong perceptions in consumer’s mind. Motivation can be given to consumers for buying a certain product to create awareness among the people. Any business is impossible to survive in the market without advertisement of its products. In modern time, advertisement plays a significant role in human life. From life till death, a person use to get fully surrounded with advertisement. In the study, we have taken opinions from some different age group people to give us their views on advertisement. The present study focuses on identifying the influence of advertisements on the buying behaviors of the consumers with reference to confectionery industry.

    How to Cite this Article
    Abhijeet Gupta, P L Patidar. Impact of Advertisement on Buying Behaviors of the Consumers: Study of Confectionery Industry. Inventi Rapid: Retailing & Consumer Services, 2018(2):1-2, 2018.
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