To explore the influencing factors and action mechanism of users� behavioral\nintention of making continuous contributions on Internet UGC platforms, the\npaper conducts a questionnaire survey among 574 users on Internet UGC\nplatforms, analyzes and validates the relational model through structural equations.\nThe research results show that experience quality has a significantly\npositive impact on users� behavioral intention of making continuous contributions.\nConsisting of pragmatic value, hedonic value and user equity,\nco-created value has a complete mediation in the relationship between experience\nquality and users� behavioral intention of making continuous contributions.
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