The concept of Webpage visibility is usually linked to search engine optimization (SEO), and it is\nbased on global in-link metric [1]. SEO is the process of designing Webpages to optimize its potential\nto rank high on search engines, preferably on the first page of the results page. The purpose of\nthis research study is to analyze the influence of local geographical area, in terms of cultural values,\nand the effect of local society keywords in increasing Website visibility. Websites were analyzed\nby accessing the source code of their homepages through Google Chrome browser. Statistical\nanalysis methods were selected to assess and analyze the results of the SEO and search engine visibility\n(SEV). The results obtained suggest that the development of Web indicators to be included\nshould consider a local idea of visibility, and consider a certain geographical context. The geographical\nregion that the researchers are considering in this research is the Hashemite kingdom of\nJordan (HKJ). The results obtained also suggest that the use of social culture keywords leads to increase\nthe Website visibility in search engines as well as localizes the search area such as google.jo,\nwhich localizes the search for HKJ.
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