In this study, it is aimed to determine the ranking importance levels of the\nstages to be taken into consideration for new product development on a\nglobal scale in the automotive design process. New product design activity and\nstage-gate process differences between local automotive firms (serial production\nfactory and stage-gate department in Turkey) and global automotive companies\n(serial production factory and stage-gate department in Turkey) are\nexamined comparatively in the research area. In the automotive industry,\nwhich has been developing for a century, the question of how the local company\nproducts operating in the last sixty years have not been able to spread\nglobally or how to develop global products is the background question of the\nresearch. For this purpose, one on one interviews were held with the managers\nof 3 national and 3 international automotive companies, who worked in the\nsame region and who had previously designed a new vehicle, with design and\nproduct development departments. According to the data obtained by the AHP\n(Analytic Hierarchy Process) in the automotive design process, the importance\nof the criteria that should be taken into account for global product development\nhas revealed. According to the results of the study, it was found that design\nvalidation stages were the most important globalization criterion in automotive\ndesign process as a new study area. In the comprehensive survey of the study,\nno other publication has been encountered to measure or evaluate the stages in\nthe automotive design and new product development process in other sectors,\nincluding the vehicle industry. As in every industry sector, in the automotive\nindustry, with the new product companies provide market development or\ncompetitive advantage. The new product is the life channel of a company and\nin the realization of this new vehicle; the disciplines of the automotive industry\nare formed by a hundred years of experience.
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