Content is the most prominent aspect of the medium for communication. The trends of the content\r\nnowadays, especially in Malaysia, have shown the lack of local content in, for example, television,\r\nradio, films, the Internet and, in more recent years, mobile phones. In order to understand the\r\nsituation in Malaysia with regards to local content for mobile phones, meetings were carried out\r\nwith Malaysian mobile technology specialists. Given their extensive experience in this industry,\r\nthey are knowledgeable regarding mobile users� needs. The findings show that there is limited local\r\ncontent. On the other hand, the Malaysian government has adopted a pro-active attitude to launch\r\nactivities to motivate students in the universities to produce more local mobile content. Problems\r\nthat need to be addressed include: low numbers of mobile content developers; lack of\r\nstandardization of mobile phones; a limited business for Malaysian mobile content and limitation of\r\nbandwidth coverage in rural areas. The content on the mobile phone is also crucially important for\r\nthe positioning of Malaysian local culture on the world map. One of the areas identified of\r\nimportance for understanding use of mobile content is at the local institutions of higher learning.\r\nThus, it is suggested to investigate mobile content for students and educators further on how it\r\ncould benefit those participants.
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