This article aims to identify factors fostering e-entrepreneurship acceptance in a developing country, Morocco. It suggests a model based on Technology Acceptance Model (Davis et al.,1989) extended by three added constructs ââ?¬Å?Trustââ?¬Â, ââ?¬Å?Imageââ?¬Â and ââ?¬Å?Riskââ?¬Â. The study was conducted at national school of business and management located in Agadir city, south of Morocco. It concerned 56 students, considered as future entrepreneurs, representing 62% of the target population (90 students). Results showed that the suggested model explained 40% of total variance in the intention to accept e-entrepreneurship by these entrepreneurs. They also revealed that Perceived Usefulness, Perceived Ease of Use, Trust, Image and Risk influenced significantly the Moroccan future entrepreneursââ?¬â?¢ intention to accept e-entrepreneurship. However, Attitude showed no significant impact on this intention. Furthermore, this research work generates a useful knowledge on e-entrepreneurship that could help policymakers to succeed information technology (IT) strategies, and support future entrepreneurs to succeed their investment in projects based on IT.
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