This paper discusses the necessary elements for a company to be\nsuccessful. It considers internal and external components, including aspects\nof management, marketing, and employee loyalty. An analysis of the\nstrategies used by the Haier Group, a producer solely of refrigerators in\n1984, to rise to a company that dominated the market of white goods by\n2014 is presented. After delving into the processes and techniques used by\nthis company to grow into a global enterprise, the discussion elaborates with\nsuggestions that could make this remarkably successful company advance\neven more in today�s market.
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