The essay addresses the corporate social responsibility programme of SingTel (Singapore Telecommunications),\na ââ?¬Å?Touching Lives Fundââ?¬Â initiative, which will serve as the chosen CSR (Corporate Social Responsibility) programme\nto describe, explain, justify and assess ethical decision making and behavior within the programme. It will also\nhighlight the authorââ?¬â?¢s interests, body of knowledge and reflective ability to discuss these ethical issues. SingTel is the\nlargest telecommunications network in Singapore and in Southeast Asia. It has a combined mobile subscriber base\nof 185.3 million customers from its own operations and regional associates. SingTel has expanded aggressively\noutside and holds shares in many operators, such as Australian Optus and Cable and Wireless. Literally, almost\neveryone in Singapore would have a service account with SingTel some time or another.\nThe SingTel ââ?¬Å?Touching Lives Fundââ?¬Â programme is a fund-raising instrument under SingTel. It was initiated in\n2002 for the purpose of raising donations for 30,000 less privileged children and youths aged 2 to 25 by funding\nprogrammes such as training and special education, school social work and counseling of youth from families facing\nproblems and other socially-related issues. Till now, the programme has received S$12.8 million from all kinds of\ndonors and given to charities. These donations are driven from various activities held in tandem to its objectives of\nraising millions-for each year. According to SingTel, the activities entail the following: SingTel matching dollar\nfor dollar on Flag Day involving all of SingTel employees and their family members; Charity golf events and walks\nsupported by business associates; Customers that use SingTelââ?¬â?¢s allocated services raise funds; SingTel giving a\ndollar for every kilogram of old phone directories that were recycled.
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