A new practice that involves the use of sales strategies applied to regions, cities, and countries. The\nplace marketing then consists of the implementation of practices and marketing techniques for enhancing the\nattractiveness of the territory. Indeed, when the Place Marketing is allied with a resource that territory, a special\nbenefit is introduced and committed future success of the region as a whole. \"When the festival allows a small\ntown to grow and exist beyond its Canton, the issue is social as well as economic and cultural development. To\nthis end, what role has the Place Marketing in the evolution and development of cultural events? And what impact\nInternational Festival of Nomads plays in the attractiveness of the area?. What role has the place marketing in\nthe evolution and development of cultural events? What impact plays the international festival of nomads in the\nregion's attractivity?
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