The paper describes a model that calculates the expected revenues as a result of the development of new products within strategic alliances. By using the new updated ââ?¬Å?return on sales\" formula, the partners will have the opportunity to find out their expected revenues (Vi;n). To this end, firms need to be aware of the total costs that one company needs to allocate in order to develop the group of products in collaboration with its partners. Moreover, they need to know the costs allocated by all of the companies together in order to develop a certain product from the group of products. Due to this fact, by calculating the expected revenues, the firms can figure out the product quantities that belong to each of them according to their previous investments.
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