In spite of the recurrent emphasis on the importance of social enterprise (SEs) in the\nentrepreneurship literature, there has never been a research conducted on the\nmarketing approaches for a social enterprise. The focus of this article is on the\nentrepreneurial marketing (EM) aspects in social enterprises by reviewing more than\n170 articles that had to do with SEs and marketing including marketing for nonprofits,\nSE management, financing SEs, social marketing, services marketing,\nrelationship marketing, and entrepreneurial marketing. The analysis of the review\nrevealed that a social enterprise can enjoy the elements of entrepreneurial marketing\nin four areas: first, in competing in the market; second, in its endeavors to attract\nfinance to its structure; third, in employing volunteers; and fourth, in presenting its\nservices or product to its target audience. The relative domains are finally proposed\nin a model of entrepreneurial marketing in social enterprises which shows that EM in\nSEs is not a single-dimension phenomena but is rather a multipurpose tool in service\nof any social enterprise to be enjoyed in the four aforementioned areas
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