This study explores POP MART’s theme park, POP LAND, and its marketing strategy, user enrichment efforts, partnerships, and practical implications. This study also discusses how initiatives such as “passports”, partner collaborations, and stamp collecting can not only boost visitor engagement but also lay the foundation for long-term interaction with POP MART’s intellectual property. This case analysis focuses on various secondary sources, including company reports, press releases, marketing materials, and media coverage related to POP MART and POP LAND. POP LAND’s success serves as a model for businesses seeking audience connections through a blend of physical and experiential elements in a themed amusement park industry. Apart from collaborative strategies, POP LAND employs a variety of communication tactics that work together to create online and offline buzz while exploring ways to increase user engagement. POP MART has redefined the entertainment landscape, setting the standard for immersive and engaging experiences in the theme park industry.
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