This research study is conducted with the primary aim of exploring effective marketing\nstrategies in times of crisis; using Turkey as a case study. The purpose of current study is to\nassess the crisis situation prevailed in Turkey The study focus on the crises situation in\nTurkey and recommend the number of different marketing strategies for Turkish companies\nin order to retain their market share in crises situation.\nTurkey is the growing economy however bigger challenges still persist. Current account\ndeficits are still looming large on Turkey with financial turmoil that is striking constant\ntroubles. These problems need to be tackled along with outgrowing the local business with\nthe help of strategic marketing and communication�s plan to handle economic troubles,\notherwise with these set of problems at hand, Turkey is likely to suffer even more in coming\ntime.\nThe researcher has attempted to provide a number of recommended actions as suggestions\nthat were primarily derived from a combination of secondary and primary research work\nundertaken within its fold. Through promoting positive features about an offered product and through converting bad promotional messages into good ones, the company can attract more\ncustomers and leads into a business. Price penetration strategy and other marketing strategies\ndiscussed that may help companies to maintain their market share in crises situation. The\nresults of the study and the underlying survey identified the key areas of improvement in the\nTurkish investment climate; stating that strong regulatory frameworks, growth of the private\nsector and innovation policies along with employee generation are some recommended\noptions that can go a long way in developing the markets.
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