This study aims to examine and analyze: whether the business strategy is directly influenced by management ability,\nentrepreneurship orientation, both directly and indirectly, through businness strategy as mediation. Theoretically, the\nresults of this research is expected to be complete the repertoire of knowledge in strategic management field, especially\nmicro and small entrepreneurship, so it can be useful for academics, practitioners and government.The population\nin this study is busines man. Respondents used as sample are 74 people seaweed entrepreneurs at micro and small\nscale method is census and an analytical method used in hypothesis testing is Path Analysis. The results of this study\nindicate that: (1) management capability indirectly affects on businesss trategy, (2) entrepreneurship orientation directly\ninfluences business strategy. (3) entrepreneurship orientation indirectly affect on business performance business\nthrough business strategy.
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