Today, young entrepreneurs who begin their "adventure" with business and are in the
start-up stage, the so-called pre-seed stage, have problems describing their business plans in
terms of their vision, strategy and innovation. They tend to follow the usual patterns and often
make too hasty decisions about the final establishment of their business. What is more
difficult is the fact that the control group formed by companies that are no longer start-ups
(the so-called post-start-up stage) and are already building their brands, is not relevant,
because their development paths were poorly thought out and even very often resembled
someone else's idea which is usually adapted to the demand and economic conditions of the
day. This article presents the results of research on Wroclaw enterprises (start-ups)
concerning the analysis of the company's mission and vision along with the identification of
innovation sources, resources and elements of the Lean Canvas strategy. The original
research assumption was to identify the extent of using creative problem-solving techniques
in the context of open innovation. However, in the course of research, it turned out that
Wroclaw start-ups know very little about the problem being studied, which resulted in a
change in the research objective.
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