The car market in India is increasing by leaps and bounds. Today's cut throat competition in car industry and the similarity of products of different manufacturers providing similar features available at highly competitive prices. Rising incomes, better financing for vehicles and improved roads are in totality drivers for strong growth of the automotive and hence car sector in India. The major players in this sector are TATA Motors, Maruti-Suzuki India Ltd, Hyundai Motors India Ltd, General Motors etc and new entrants like Audi, Mercedes-benz, Volkswagen and Nissan. Current study focuses and current scenario and trends being undergoing into the motor car industry. In the present study several dimensions of the Indian car industry has discussed. Present study will be helpful to the researcher for the better understanding of the car industry, that to specifically in India. Also this study will give the dimensions to car lovers for the understanding of various trends of the car market
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