It is really a dream for any company to occupy the top brand in there brand basket of company profile by acquisition & take over just within a short span two decade & Videocon did it? Company started in 1979 in Aurangabad, and now one of the biggest manufacturers of consumer electronics and home appliances in world with spreading the profile in Oil & Gas, Glass Manufacturing too. As a part of the researcher’s project she tried to analyze and explore the market potentials in Aurangabad- Jalna & Pune -Ahmednagar city. The area is one of the most potential markets of Maharashtra. Area of operation was the market of Aurangabad -Jalna & Pune -Ahmednagar city which in itself is a big commercial place of marketing and sales in Maharashtra region of western India. The researcher surveyed all the market places of Aurangabad -Jalna & Pune-Ahmednagar city while doing the project. The Research Methodology adopted was in depth interview of dealer and shop owners with respect to the questionnaire so as to understand the market trend and brand performance. After analysis of data it was found that Videocon has a vast scope and space to cover the market, as compared to other MNC’s are spreading there presence through lightening speed. The exclusive company showrooms of other M N Cs are making bang in the market. Thus Videocon will come over all other brands with its state of art manufacturing technology and marketing combination. Videocon is delivering quality product at optimum price and gaining place in top 5 brands in market. The reliance and empathy of the Indians on there Indian multinational-videocon products are the real drivers of the company to boost the consumer electronics and home appliances, specially the Color Television, Refrigerator, Washing Machine in 21st century.
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