This exploratory research aims to examine the perceptions towards advertising in Saudi Arabia. From earlier studies, sixty items were selected to measure the perceptions towards advertising in Saudi Arabia. Survey methodology was used to solicit the responses from respondents (N = 410). Descriptive analyses show that most consumers believe that advertising is a necessary aspect these days. They commonly agreed that ads allowed individuals to learn about new and innovative ideas. Moreover, they unconditionally believed that advertising benefits their country’s economy. Exploratory factor analyses were used to examine the responses. A six-factor solution was extracted and finalized. This six-factor solution includes Skeptic, Reliable, Informative, Relationship, Influenced, and Dogmatic. These opinions were finally summarized into two higher-order thoughts; a) Optimistic (including Reliable, Informative, Relationship, Influenced); and b) Pessimistic (including Skeptic and Dogmatic). Optimistic school of thought has a very encouraging, positive, and hopeful and cheerful attitude towards advertising and its contribution in society and the economy. The pessimistic school of thought has a very negative cynical and distrustful attitudes towards advertising. The pessimistic views towards advertising in Saudi Arabia were relatively stronger than Optimistic views, and this difference is statistically significant.
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