In emerging markets including India, the used-car markets are not much developed as compared to their developed counterparts. It is necessary for the used-car marketers to understand and explore ways to develop communication channels suitable to customer demographics and significant characteristic, including age, income, education vis-à-vis their accessibility to various information sources. The purpose of present study is to determine the association between customers’ demographic characteristics and Source of information as well as usage purpose of used-car and providing a basis for segmentation of used-car market. The study shows that age group of used-car customers plays a vital role in the primary usage of used-car, and study also revealed that there is a significant association between the access of source of information of used-car and the education background of used-car customers. Findings of this study offer significant implications for the sellers of used-car.
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