The massive use of information technology (IT) in companies in recent years has become a major concern for researchers and management science professionals. As they seek to identify the variables that can explain the contribution of IT to performance, they agree that investment in IT alone is no longer a source of sustainable and non-substitutable competitive advantage. In this context, multiple attempts to model the impact of IT on performance have led to mix and sometimes contradictory results. This study, which aims to emphasize the role of IT innovation as a mediating variable between IT use and performance improvement, confirms the existence of a correlation between this variable and performance and whose results imply the need for an urgent digital transformation of Moroccan companies. It was part of a dynamic effort to identify the variables that can appropriate the value of IT investments for high performance. To this end, we initially presented a literature review that identified the main theoretical advances modelling the relationship between IT and performance, as well as the impact of IT innovation on this relationship. We then presented the methodology adopted and discussed the main results obtained.
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