Design plays a very important role in Vietnam�s craft sector. Attractive craft design can help add\r\nvalue to the country�s craft products. In a highly competitive craft market, craft design is\r\nconsidered a key competitive edge for craft companies to secure a position in the international\r\nmarket. Vietnam�s craft design sector remains underdeveloped. The sector is characterised by a\r\nlack of market networks and innovations, low levels of design capacity, environmental problems\r\nand improper design processes. This paper contains a quantitative study of 305 companies and\r\nin-depth interviews with different stakeholders such as business owners, business support\r\norganisations, designers and buyers in the country�s craft industries. Data from 305\r\nquestionnaires revealed the significant positive relationship between market demand and craft\r\ndesign. This study also found that if the environment becomes increasingly polluted, companies\r\nwill be compelled to care more about greener, more environmentally friendly craft design.
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