Purpose: This case suggests the development of financial reporting of Apple Inc. in\ncomparison with the industry over the period of 2004 to 2013. This study is helpful for\ndifferent field of researchers e.g., management, technology, etc. Apple Inc. was found in 1976\nby Steve Jobs. In 2007, Apple introduced smart phones and iOS and was the pioneer in this\nindustry. But after the rising competition in this industry Androids snatched the market share\nfrom the Apple.Methodology: This study illustrates the reasons and the current performance of the company\nin the industry. The performance has been measured through actual financial data and through\nvarious financial techniques.\nFindings: This study has found that the company is losing share in the market because of the\nfeatures in its products whereas the features offered by other competitors are relative\nconsumer friendly and according to their demand.\nSuggestions: To retain the market share Apple should offer more products that are more\naffordable for the consumers.
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