The essay discusses the American doll, Barbie within a global marketing perspective. It will summarize the main\npoints of the case and explain how the material in the global marketing review relates to the case. The issues to be\ndiscussed will involve Mattel�s global marketing strategy for Barbie and its success. This will be negotiated with its\nbrand strength as well as its icon status and how to create more marketing opportunities and turn the sales around\nin the US. These issues will also be taken from the perspective of the local Middle East culture when Mattel goes\nglobal in search for a befitting cultural nuance from its customers as well as seeking the perfect media response. The\nessay will also highlight the future suggestions for the product and the company.
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