With the opening of Chinaâ??s national gate, Chinaâ??s economy has entered a\nstage of rapid development, and the development of cross-border e-commerce\nis extremely strong, which has greatly impacted and affected the international\ntrade market. The article is organized as follows 3 parts: based on the summary\nof the new development trend of global e-commerce, this paper analyzes\nand studies the different aspects of how to conduct innovation in\ne-commerce according to Chinaâ??s national conditions and the status quo of\nChinaâ??s e-commerce trade, and finally obtains innovation research in China.\nThe new trend includes innovation of profit model, innovation of marketing\nmodel and innovation of supervision mode; Chinaâ??s e-commerce innovation\nis characterized by diversified development of profit model, and enhances\ncompetitiveness and marketing mode through integration of value-added\nservices with logistics and supply chain. Including B2C mode, direct supply\nmode, B2B mode and Amazon integration, B2B and B2C access, and the innovation\nof supervision mode should be the conclusion of the comprehensive\nmanagement of relevant ministries and commissions, joint management and\nunblocking of various functional departments.
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