The marketing of much of the Moroccan cooperatives has long been marginalized and undeveloped. However, a lot of researchers have noted the importance of using marketing practices especially in such open market that is characterized by the high rivalry on one side and the consumer exigency in the other side. In this context, cooperatives are necessary to develop an inimitable competitive advantage such as the brand to compete not only in the local market but also in the international one. This research examines how the Moroccan cooperative workings in the field of local products internationalize their brand. The article focuses on two points: (a) Marketing mix of cooperatives; (b) Brand values. The study is based on a sample of 30 cooperatives. The main results suggest that the Moroccan cooperative brand values are part of the trust literature and principally the initial trust as an element of the relationship marketing.
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