Exporting is the most common and widely used mode to enter into business at an international\r\nlevel. Export performance is crucial to identify the performance level of the organizations. This\r\nmeasure determines whether the organization is performing well. However, export development is\r\nalso critical since it provides information on the future direction of the organization. Therefore, the\r\naim of this study is to identify the link between export performance and export development of\r\norganizations. In addition, managements� motivation is tested to identify its influence on export\r\nperformance and also export development. Furthermore, the study also aims to identify the\r\ninfluence of managements� motivations in the relationship between export performance and export\r\ndevelopment. Correlation analysis and multiple regression analysis are used to test the data. The\r\nrespondents of the study are organizations in the manufacturing sector. 212 of the contacted\r\norganizations responded. The findings revealed that export performance has a direct link with\r\nexport development. Managements� motivation is found to have a direct influence on export\r\nperformance and export development. In addition, managements� motivation also has a role in the\r\nrelationship between export performance and export development whereby it serves as a\r\nmediator. Therefore, management has to be motivated in order for the organization to pursue\r\nfurther export development, even though they have a favorable export performance level
Loading....