The volume of unstructured data at enterprises is growing and there is a great demand for solutions that can process data and for people who know the relevant technologies. By structuring data and viewing them in the context of the corporate system, data support for decision making is created. Through technology, companies can currently dispose of a lot of data. The key task is their use in practice - correct interpretation. Today, there are many programs for their interpretation and visualization, which make it easier for managers to work in their daily activities - primarily when making decisions. The aim of the paper is to present the results of a content analysis of the justification for the use of data analysis in business practice and its subsequent interpretation through software support for the purposes of managerial decision-making, based on theoretical inputs. The article was processed on the basis of content analysis of documents from scientific articles and articles that provide information in the field of Big data. The article points out the validity of the correct use of data for decision-making by managers in the company.
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