For retail managers it is being to understand the relationships between customers� store attribute, store\nsatisfaction, consumer confidence, and store loyalty as well as how these relationships change over time. In\nthis study relationships have been investigated by using survey technique. A questionnaire developed to check\nconsumer�s point of view about different stores in Faisalabad market. Result of our findings indicate that consumer\nconfidence and store satisfaction have no relationship whereas store satisfaction did not play a role of mediator in\nbetween consumer confidence and store loyalty. Instead, our study shows that the relationship between services\nattributes and store satisfaction is stronger and positive in periods with low consumer confidence.
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