Ethics in marketing and advertising has always been a subject most talked about not just by\nresearchers but also by people at large. It has been observed that in the last decade companies\nhave increased their advertising investments to attract consumers but the question remains\nthat whether those advertisements are up to the ethical standards set by advertising and\nmarketing associations. In our research we have tried to review the literature extensively in\norder to understand the standards for ethical marketing and advertising, and also to see\nwhether the set criterion is being considered by the Telecommunication industry of Pakistan.\nConvenient sampling that was used to collect the data Analysis revealed that advertisers most\noften ignore the standards set by the censor bodies like PEMRA (Pakistani Electronic Media\nRegulatory Authority) and 4 A�s (American Association of Advertising Agencies). It was also\nconcluded that the consumers find telecommunication Ads having exaggeration of features and\nservices and consider the frequency of Ads with the amount of spending done on them to be\nunnecessary and wasteful.
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