A tourist resort needs to have superlative service quality standards and enticing service strategies that can lure the customer to the resort again and again. Operations in a tourist resort needs to be profitable but this intent must be matched by the correct strategies. Only then can the resort sustain in the long run. This case study highlights the need for resorts to deliver service quality of the highest standards coupled with the right pricing strategies that can ensure value for the customer. A tourism resort must leverage its competitive advantage through the right choice of strategies for service delivery. Today customers are not only adept but also quick to give their feedback about their service experience through social media networks and travel portals. More than the good experience, customers are much quicker when it comes to sharing their adverse experience. This case study is about the strategies in a resort located in Yelagiri, Tamil Nadu and how the strategies are flawed. The case also highlights the importance of having a right pricing strategy in a tourism resort.
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