With the deep cross-border integration of tourism and big data, the personalized demand of tourist groups is increasingly strong.\nPrecision marketing has become a new marketing mode that the tourism industry needs to pay close attention to and explore.\nBased on the advantages of big data platform and location-based service, starting from the precise marketing demand of tourism,\nwe design data flow mining technology framework for userâ??s mobile behavior trajectory based on location services in mobile\ne-commerce environment to get user track data that incorporates location information, consumption information, and social\ninformation. Data mining clustering technology is used to analyze the characteristics of usersâ?? mobile behavior trajectories, and\nthe precise recommendation system of tourism is constructed to provide support for tourism decision making. It can target the\ntourist group for precise marketing and make tourists travel smarter.
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