Tourism experience is a genuine source of destination attractiveness and long-lasting competitive advantage. Understanding the main drivers of the tourist experience in destinations is a critical step toward managing and delivering a satisfying destination experience to tourists. However, amidst a stream of research that explores experiences in different service settings, a framework of destination experience remains underexplored. To fill this gap in research, this article aims to draw an integrated conceptual framework of what makes a tourist experience in destinations along the travel journey and depicts the antecedents and consequences. By doing so, DMOs and other tourism stakeholders can fit their marketing strategies to cater to tourists’ needs and preferences. Also, this article discusses several measures and emerging research methods to capture the components of the destination experience.
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