This paper investigates how individual service quality attributes under specified dimension rendered by\r\nArik Airline determine the image of the airline and passengers� loyalty to the airline. To achieve this, a\r\nwell-structured questionnaire was designed in line with SERVQUAL dimension scale to capture the\r\nairline opinion of the passengers about the service rendered to them, their opinion on whether the\r\nquality of service has any effect on the image of the airline and finally if the nature of the airline image\r\nhas any effect on repeat patronage. A total of 600 questionnaires were distributed to a randomly\r\nselected sample out of the average weekly passenger volume of 2465 passengers that utilize the Arik\r\nair carrier. Data collected were analyzed first using Factor analysis in order to factor out the three major\r\nservice quality dimensions and Pearson correlation coefficient was determined to ascertain the\r\nsignificant relationship between the factored service quality dimensions and the airline image. Finally, a\r\nrelationship was further determined between the airline image and the passengers� loyalty to the airline.\r\nResult from the analysis proved that there existed a strong statistically significant relationship between\r\nthe service quality variables and the airline image, indicating that the quality of the service the airline\r\noffers has a positive relationship with the airline image and the airline image also has a positive\r\nrelationship with the passengers repeat patronage. The study thus recommended that airline managers\r\nshould improve on the quality of service rendered to passengers since it is one of the determinants of\r\nthe airline image and the airline image also determines the passengers� choice of repeat patronage.
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