Sustainable innovation is critical because it is a driver for sustainable development, and it is a\ncore business concept for creating and maintaining a sustainable competitive edge. However,\nmaintaining sustainable innovation over the long run is difficult in the current turbulent and\ncomplex environment. The article contributes to the literature by presenting an open system\nperspective of sustainable innovation with practical applications for organizational redesign.\nThis will require the engagement and the integration of the parts of the organization, its\nculture, purpose, structure, processes, functions and manner by which it interaction with its\ncontaining system. It also necessitates redesigning and transforming organizations from their\ncurrent deterministic and animated forms into social systems. Directions for further research\nand theory development are presented.
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