In this article, the main stated objective is to explore the specific innovation strategies used in SMEs by responsible leaders in order to implement innovation to meet the established performance objectives. The case study involved managers of randomly chosen SMEs, who have experience and practice extremely relevant in the specific process of implementing innovation in the companies they lead. In order to understand, to obtain a leadership vision and a better perspective of the necessary innovation strategies in order to improve the obtained results, related to the assumed performance objectives, the interviews with the participants were carried out. Detailed and complementary research of internal documents, policies, procedures and press releases provides very special information on the implementation of innovation practices in the workplace which supports the optimization of productivity compared to the performance objectives set compared to the results obtained. It is especially important the role played by senior management in order to identify customers as fundamental resources for the organization, recognizing ideas as a starting point for innovation and promoting innovative organizational culture.
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