Innovation is a key driver in enhancing competitiveness of firms and fostering employment and job creation. This is the reason for the existence of a growing body of literature regarding how firms can improve their innovative practice and, more recently, how they can benefit from the advantages of digitisation. Moreover, many related statistical data is available for big companies, but the topic is relatively little addressed in the case of SMEs. This is much surprising given the large number of SMEs and how they strive to successfully compete with big companies in a more and more competitive business environment. Consequently, our article comes to fill this gap and provide insights on the status of European and Romanian SMEs in terms of innovation and digitisation and their impact on the overall competitiveness. Relevant conclusions and directions for further actions can be retrieved and recommended for the future.
Loading....