This paper aims to study the key factors affecting the process of business succession and post succession of\r\nfamily firms in Thailand. The purpose of this research paper is to identify the level of impacts and classify into\r\nfour determinants i.e. the personal factor, the intra-family relationship factors, the context factors, and the\r\nfinancial factors. The paper also aims to study the relationship between the four factors and the post succession\r\nperformance of family firms in Thailand. The methods use to assess the level of impacts of the factors on\r\nsuccession process of family firms in Thailand is by using the method of Structural Equation Model (SEM). The\r\nresults of the SEM are based from the sample size 374 family business owners across various industries in\r\nThailand. Context factors and personal factors are the two factors that have the highest levels of impact on the\r\neffectiveness of the succession process in comparison to the financial factors and the intra-family relationship.\r\nThe results from this research paper also indicate that the succession process and the post-succession\r\nperformance are positively related with a high level of impact.
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