While the management consulting industry has been largely linked to the knowledge\r\nproduced within the disciplines of strategic management in the academic field, the truth is\r\nthat very little literature is produced in terms of research in this area, while the researchers\r\nfocused more on a set of static techniques to be applied in the development of this field of\r\nresearch concerns. This article seeks to bridge this gap as well, showing by example that the\r\nconsultancy sector is a true field of opportunities for the study of relationships management.\r\nThis presentation is thus the aim of contributing both theoretically and empirically in the area\r\nof relationships through research in the context of management consulting, trying to visualize\r\nhow the relationships are manifested in a context of high involvement and personal contact,\r\nand what�s the perception that must be taken into consideration by clients and consultants in\r\nterms of the benefits of their greater or lesser degree of involvement.
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