This article describes management of rural social infrastructure\n(hereinafter referred to as the RSI), provides the analysis of RSI management\nprocesses and determination of main principles required in order to achieve\nefficient management of rural areas and sustained development of the region.\nThe main research objective, namely, creation of a modern rural social\ninfrastructure management approach has been reached. The main elements of\nthe modern RSI management conception were identified: determination of\nconsumer demand for RSI services and strategic development goals; RSI\ndevelopment (planning of services, means and results); organization of RSI\nservices supply; horizontal and vertical coordination of RSI activities;\nassessment of RSI services consumersââ?¬â?¢ opinion and community\nsustainability; supervision and evaluation of RSI activities. The main\nprinciples for RSI management were defined: coordination of principles\nââ?¬Å?from top to bottomââ?¬Â and ââ?¬Å?from bottom to topââ?¬Â; satisfaction of social needs\nand local initiatives; partnership and division of responsibility; involvement\nof local residents and decentralization of decision making processes;\ncontinuous study, professional development and stimulation of self-esteem;\nIntegrity and hierarchy; innovations, readiness for changes, efficiency;\necology. The main research methods were used: analysis and generalization\nof scientific literature, logical and systematical reasoning, graphic\npresentation of comparison, abstracts and other methods.
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