Concerns over the environmental footprint of logistics operations have increasingly shaped the adoption of sustainability-oriented practices within supply chains. This research develops and empirically tests a model linking green practices to environmental and financial performance in supply chains. Using variance-based structural equation modeling (SEM), the study tests six hypotheses addressing both the direct effects of green practices on supply chain performance and the mediating role of competitive advantage. Data were collected from a sample of 148 Romanian firms operating across multiple industries. The results indicate that green practices positively influence environmental outcomes and support the development of green competitive advantage, which in turn is associated with stronger financial results. Policy implications suggest that sustainability initiatives should strategically leverage green practices to build enduring competitive advantages in supply chains.
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