The aim of this study is to evaluate the effect of the external environment on the company�s strategic behavior, taking\ninto account the psychological distance and the role of market orientation of export activities. Presence and continuity\nof presence in the turbulent of international markets need to take smart approach, considering the differences in internal\nand external markets. To Increase export performance in complex environments and greatly varied with the degree of\nmarket orientation is possible. Effectiveness and continuity of presence in foreign markets requires a level of adopting\nthe design of the marketing mix.\nThe method of this research is based on practical objective and descriptive-survey. The study population of research\nconsists of experts, Supervisors and managers of international commerce exporting companies that their companies\nare excellent and food sample in 2015 Tehran province. To analyze the data collected, the researcher has used SPSS\nsoftware and Excel.\nThe results show that export market orientation positively affects the marketing mix adoption strategy and both\npositively associated with export performance. Also export marketing modifies the relationship between the export\nmarketing mix adoption strategy and export performance. Psychological distance and external environment positively\naffect marketing mix adoption.
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