The Build-to-order supply chain management (BOSC) strategy has recently\nattracted the attention of both researchers and practitioners, given its successful\nimplementation in many companies including Dell computer, Compaq\nand BMW. The era is becoming modern day by day and the variation in demand\nof men is changing with one accord. At beginning stage, men would use\npersonal computer (PC) but they could not use PC according their preference.\nAfter some time of that period, DELL Inc. first launched PC according to customer\nneed and they gained a great market share. After that, a new technology\nhad come that is laptop. As a result, laptop market share crossed the PC market\nshare. Different company is developing standardized laptop but no one is\nactually paying attention to the customer preference. This work represents a\nmodel of BTO production of laptops and the profit estimation which\nrepresents how BOSC strategy on DELL laptop would increase the profit. In\nthis research paper, we have developed an optimum supply chain network and\nbuild-to-order (BTO) management for laptop manufacturing of DELL Inc.\nand also showed that how can be more profitable by applying this strategy.
Loading....