The traditional printed paper based product catalogue is restricted to customers and places, which \r\nis difficult to handle in addition to time and cost of printing, storage area and shipping. Thus, this\r\nstudy attempts to present the results of a business process re-engineering of a direct selling \r\ncatalogue distribution that is able to eliminate such physical limitations and enable the distribution\r\nbusiness process to become more efficient. Incorporating e-catalogue as an outcome of the business \r\nprocess re-engineering shows that the business process can be simplified from 32 activities to 13 \r\nactivities. With this approach the percentage of process efficiency rate for business process selected\r\nhas been increased dramatically from 20% up to 86% and also reduced the waiting rate from 55% \r\nto 7%. In order to rate the usefulness of the e-catalogue solution, 30 respondents from direct selling\r\ndealers were selected to test the e-catalogue prototype. The final result indicates that business \r\nprocess re-engineering has the capability to simplify a fairly complex manual and paper-based \r\nprocesses, resulting in a better, more efficient e-catalogue distribution system.
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