Today's business environment is facing an unavoidable challenge. Small businesses’ success is, therefore, vital for maintaining the world economy in general and the Malaysian economy in particular. In addition, Entrepreneurship is a driving force in bringing innovation to the market and creating firms that can achieve high growth in the economy. The objective of this study is to investigate the relationship between customer satisfaction and loyalty in delivery industries. Furthermore, this study describes the characteristics of customers in order to determine the significant relationship between the associated marketing variables. The dimensions for customer relationship management performance factors are related to technology strategy. The method of this study is applied research, and the respondent is an individual customer from a logistic company. According to the findings, the result showed that a questionnaire survey on Likert scale is significant to the study. Lastly, this study is also conducted by SEM analysis. The measurement for the technology strategy in this study is based on the attitude of a customer toward the initiative taken by a Logistic service provider on Support information system and information sharing, usefulness, care and help, ease of use, service portfolio, security as well as updated System offered by the logistic service provider. However, the emergence of new entrepreneurship initiatives, especially small enterprises to create innovative ideas, can have an impact on the growth and prosperity of the organization and subsequently of the SMEs. Through this strategic technology, entrepreneurship can create innovations that provide the economy with new businesses, products, technologies, markets, good quality and more.
Loading....