In recent years, the increased provision of\nbundled products and services has become an\nincreasingly relevant economic trend for manufacturers\nin achieving competitive advantage. The project\nenvironment has not been left untouched by this\neconomic trend, in particular throughout the delivery of\nintegrated project-service solutions in all project life cycle\nstages. Innovative value offerings encompass a complex\nnetwork of suppliers and subcontractors that is not stable\nand is arranged in a sporadic and unpredictable manner.\nMultiple case studies in the yacht industry were\nconducted to explore the configuration of project-service\nsolutions. The research constitutes an original\ncontribution to studies on servitization adoption in an\nindustrial project context from an inter-organizational\nperspective. It emerged that SMEs reorganize themselves,\nin order to provide flexible on-demand solutions to\ncustomers, by including all the capabilities within their\nnetwork. Newly arising professional roles are oriented to\nthe implementation of smart networks and are focused on\nservice infusion in order to provide increased customer\nvalue.
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