In recent years, China’s international e-commerce has developed rapidly and
has a huge demand for professional talents. This paper aims to investigate the
ability and skills required by international e-commerce enterprises for employees
and develop the competency model so as to cultivate international
e-commerce talents who meet the demand. It employed a mixed research design
and selected participants from small and medium-sized international
e-commerce enterprises in one province in China. Questionnaire and interview
were employed to collect data, which were analyzed by descriptive statistics
and content analysis. It was found that competencies required of international
e-commerce talents included three parts: foreign language competencies,
competencies of international e-commerce and qualities of international
e-commerce talents, based on which the competency model of international
e-commerce was developed.
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